MLM in Two – #8 Bad News…
If you use the bad news approach in emails, headlines, twitter posts, blog posts and video content and other conversations you have with people… you'll be able to get people to read your content much easier because people love bad news…
Even the headline – Bad News… makes you want to know more about what it is. For some reason, people love bad news.
Once you've told the bad news story, turn it around and bring out the good news and the happy ending that people like also.
Have a look at the story I've written here… It's a true story but I've written it in such a way that it draws you in with a bad news story, or the struggle I had and ultimately ends with me finding the solution to my problem….
You can also use the Zeigarnik effect which shows you how to use unfinished sentences or ideas to…
http://businessmindhacks.com/post/zeigarnik-effect-in-depth
Play around with this concept when you are talking to people, writing emails, blog posts or headlines and I can guarantee, you'll get people listening much more to what you have to say!
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Comments on MLM in Two – #8 Bad News…
Gavin,
Brilliant!!
This caught my attention right away. I just did a blog post that had that same idea.
Thanks for all you do.
Take good care,
rebecca
Thanks Rebecca, excellent… what is the blog post you just did? Whats the url? Add it here so people can see another example, cheers, Gavin
Hi Gaven
Thanks for this "BAD News" LOL
Hey i never think about it this way
and i know we as humans Running on bad news
on Auto pilot. I will use it as you teach us to do.
Regards
From S.A
Theuns
Np Theuns… yes it definitely catches people's attention.
Sometimes if you leave things hanging also without…
and then come back to the story again later, similar to the way soap opera's do, it works very well.
Try to be secretive of what you do and people want to know more
Hi Gavin,
Heard about the 'bad news' marketing about a year ago. Frank Kern made a big report about it. But thanks for reminding me again, this concept 'works' and I will be using these again, esp in new Biz. Bad news can actually be good news!
Lol.
Adrian.
Hi Adrian,
Yes, I think I read the Frank Kern report… but I don't have it anymore, do you have a link to it so we can share it with the readers?
Hi Gavin,
I really liked your perspective!
As a matter of a fact you had me when I saw Bad News in my inbox
)
It works!
Maggie
Great post, Gavin. We just started using this technique in our autoresponder follow-up series and the sind-ups increased dramatically. So yes, it works!
Glad I found your blog – well done.
Best to you,
Scott
really true, l always fall for that.