Do You 'Like' My New Fan Page? – What Does it Mean?

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If you've been on Facebook recently, you may have seen that Facebook have changed Fan pages, to like pages. You can no longer become a fan on a page, but you can click the 'like' button to show that you like the page.

You'll see the 'like' button at the top of a page you don't already like.

In the side bar, you'll see how many people 'like' a certain page.

It may seem like a strange move for Facebook, but I feel it's very powerful….

If you are the owner of a page, I'm fairly sure it will help you attract more people to your page, to 'like' it. If you 'like' something, it seems like much less of a commitment that becoming a fan.

Just because you like something that The Networking Superstars Tribe is doing on their Facebook page, doesn't mean that you want to become a fan of it… so by clicking on the like button, you will still be making the same commitment, although it won't seem like such a big thing to you.

My friend Clifton Hatfield just wrote a post on about the new 'like' button on Facebook, if you'd like to check it out.

It seems that Facebook will become even more interactive over the next few months, so watch this space for more news.

You can find more information about this new change with Facebook connections and liking a fan page, by visiting:

http://www.facebook.com/help/?topic=profileconnections

Let me know your thoughts on this :-)

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Comments on Do You 'Like' My New Fan Page? – What Does it Mean? Leave a Comment

April 21, 2010

Joanna @ 11:23 am #

I've only recently set up a facebook fan page for my fundraising efforts for the London Marathon this Sunday. I find it all a bit confusing to be honest and I've noticed different boxes on my fan page. Both contain 'fans' or should it be 'likes'…In principle I 'like' the idea, in practice it's a bit confusing for fan page owners…or maybe it's just me?! ;)

Feel free to wander over and check it out http://www.facebook.com/JoannasMarathon – could do with all the good luck wishes I can muster!!

Best wishes
Joanna

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Steve Vernon @ 12:23 pm #

Hey Gavin – Interesting insight on the difference between "Fan" and "Like". Hadn't thought of that (of course, you're always doing that…..bringing out things I hadn't thought of before! LOL And it's much appreciated!). You're right…..there's such a subtle difference between the two, with "Like" not having quit the sense of commitment as the other. I do agree that people will probably be more likely to click it, and then you've still got the new followers . . . and even more of them.

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Gengis Suarez @ 12:33 pm #

I have a few pages and am a little confused on this new change.. One thing i know i don't like is the fact that i can not click and see who all is a fan of my page anymore, i cant see the list of people where as before i could click and if there was an extra 20 fans today i knew who they were so i could for instance send them a thank you note..Making it more personal,, can't do that anymore..If i can please explain because i feel this is important.
Thank you,

Gengis Suarez

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I really "Like" the new like option verses th "fan" option. I think making a "fan" page for a lot of people seemed arrogant..and the pages are just not for public figures, etc anymore. This brings it to a real level and there is power in the word (for Word Wednesday) LIKE!

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Maggie Lancy @ 3:21 pm #

Great post Gavin!

Yes I do like the Like this instead of being a Fan.

I always said why would I want to be a Fan, how about a Friend?

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Val Wilcox @ 8:12 pm #

Thanks for sharing your thoughts on this topic Gavin,
I have not really thought about the effects this would have because I didn't know all the particulars around it. Now you've given light to some of my questions.

Thanks for the timely info!
Val

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April 22, 2010

Krista Abbott @ 4:14 am #

Gavin,
Yes! I am digging this new move by Facebook. It opens the net wider than the "Become A Fan" option ever did. I am very excited about this. Thanks for always sharing value. Look forward to talking with you again soon!

Krista

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Hey Gavin

I so have to agree with you on this. The fact that Facebook has now turned the "Fan" button to a "Like" button is big. In peoples minds, it is really big. It really will not feel like it is that big of an attachment. And that means more people will join. :)
Great post and totally sharing this.
Steve

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April 23, 2010

Kathy Jodrey @ 1:11 am #

Hi Gavin,

Yes, Facebook seems to be in a state of constant change lately – LOL!

I agree, this is a wonderful thing for us all. Not only is it more inviting for viewers to "like" your page, but it will also help many to take action and create their own page. I've heard many people express a timidness (is that a word? LOL….) about asking others to become fans. This change will alleviate that issue and help many to take action.

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April 24, 2010

Edward @ 11:32 am #

Hey Gavin,

I totally agree with you. It is much less of a commitment to Like something than to become a fan of it. People of Facebook have become familiar with liking things already through the post and status features. I believe this will be a great benefit for everyone.

Make it a great day!

God Bless,
-ed

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April 25, 2010

Keith @ 2:29 am #

Facebook tested the like button and was used more often–so they switched.

The like button will also help them gather data, for upcoming ads that are targeted to our likes. For example if you joined a lot of chocolate groups–the ads at the right will be about chocolate soon.

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April 26, 2010

Hi Gavin,
Since I set up my Facebook Business Page after the change was made, I can't have any fans…only people who "like" me. :) Based on what you have written here, I think this may turn out to be a good thing!
So glad to have someone like you with as much knowledge about all these platforms in my Tribe! I really appreciate your cutting edge updates and posts!
Mary Lou

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WidgetWoman @ 10:14 pm #

I like this change. Never felt comfortable about becoming somebody's "fan" before.

Good move on the part of FaceBook.

Barbara
a.k.a. WidgetWoman

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April 27, 2010

Hi Gavin,
I am still so new and unfamiliar with all of this that I will have to take your assessment as well as the others that this is a good thing. I am looking forward to getting my own page and hopefully lots of people will "like" me too.

Thanks for putting out this information to help us understand.

Sandy

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April 28, 2010

I couldn't agree with you more Gavin. When I made my fan page, my intro video referred to it as partner page rather than fan. I wanted my fan page to be interaction…I think the like button will be warmly received by all.

Michelle

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April 29, 2010

Theuns @ 4:35 pm #

Hi Gavin

Yes it looks like Facebook stay on the age latly
thank for al your Great help you give us all the time .

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May 1, 2010

Gavin,

Thank you so much for giving us a unique perspective on how the Facebook Fan Page change can actually make a difference for us.

Thanks,
~ Pat and Lorna
http://TheCoolestCouple.com

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May 3, 2010
May 4, 2010

In terms of boosting your ego, a "Fan" page with lots of "fans" can be fun to brag about at a party. But I think having lots of people "like" your page will create a more sharing, interdependent, joint venture feeling so that both people feel stroked by the connection.

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