PT006 | Buy And Read Influence By Robert Cialdini

Go to Amazon.com and buy the book Influence – The Psychology of Persuasion by Robert B. Cialdini.

This is a fantastic book which many of the great sales letter and direct mail copy writers and persuaders have read in the past. It'll give you an excellent preperation for our future lessons. We'll be studying this book and the principles inside it along with some other persuasion and influence techniques to help you attract people into your business.

If you haven't heard of these 'universal principles' before, then this will be a real eye opener.

If you've ever bought anything from anyone before, especially on the Internet, then you've been 'influenced' by one of these techniques.

Techniques you'll learn

• Reciprocation
• Commitment and Consistency
• Social Proof
• Liking
• Authority
• Scarcity

These are all very powerful persuasion techniques and when you learn to combine them, you'll be unstoppable in your recruiting and sponsoring.

If you've already read the book, I recommend you go and read it again because we will be looking at some of the ways you can use these principles in your Network Marketing business.

Reference – http://www.rickross.com/reference/brainwashing/brainwashing20.html